Join Eva Nguyen Binh, President of Institut français and Ambassor for French Cultural Diplomacy, as she discusses how France leverages soft power to find its place within local cultures through an interactive approach to design and artistry. As the partner country for Business of Design Week 2024, France is committed to fostering meaningful exchanges that celebrate its rich cultural heritage while adapting to current trends. In her keynote, Binh will explore how engaging with local communities enhances cultural dialogue and drives innovation within the creative industries. Don’t miss this chance to learn from a seasoned cultural ambassasor about the transformative power of culture in shaping global connections!