Valérie Maltaverne, founder of YMER&MALTA, is renowned for her seamless fusion of tradition and innovation in French design. In this keynote session, she will share how she honours France’s rich "savoir-faire" by collaborating with skilled artisans to create timeless, exceptional pieces. Through her reimagining of craftsmanship, Maltaverne not only preserves artisanal techniques but also enhances brand identities by integrating these values into high-quality designs. Her work exemplifies how thoughtful design can elevate brand narratives, shaping the future of French design while leaving an enduring legacy that continues to inspire future generations.