Camille Yvinec is a brand creative strategist that has been working for more than 15 years in this field, helping international and French companies shape their brand positioning and creative expressions, first as Strategic Planner then as Managing Director of a branding agency.

In 2019, Camille joined the Paris 2024 Organising Committee to lead the creation of the brand identity of the Parisian edition of the Olympic and Paralympic Games. Overseeing all the visual and design codes of this global unique event for 5.5 years , her personal motto was “no project is too big, no detail is too small”. 

From the Look of the Games dressing the cities and the venues to the thousands of sport equipment. From the mascot to the sport pictograms, from signage to uniforms. Her obsession to make everything beautifully meaningful and consistent, and had a goal to magnify both the athletes’ sport performances and the beauty of the city of Paris itself.

A piece of work on a huge scale that was deployed in Paris and over a dozen cities within France, on more than 60 field of plays, and enjoyed by the record of 12.1 millions of spectators and billions of telespectators.