Delicia Tan

Delicia Tan is the CEO of Edelman Hong Kong and Greater Bay, who also manages the Taiwan market. She leads the multi-awarded agency team of more than 100 specialists who deliver a full spectrum of integrated communications and consultancy offerings. 

 

With more than 20 years of integrated marketing communications experience across the Asia Pacific, Delicia is not only an award-winning agency leader, but also serves as a Senior Client Strategist for key global clients operating in the region. She was previously the Managing Director of Client Innovation and Growth at Edelman Singapore, leading the 50-strong Reputation Practice.  During her time in Singapore, she also served as the Global Client Lead for the Singapore Tourism Board.

 

Delicia has also led some of the firm’s largest global client relationships, serving as the Regional Client Relationship Manager for Samsung and GE, with a focus on Reputation Management and Brand Building. In 2013, she took on the role as Practice Leader at Edelman Beijing.  There, she directed Corporate Reputation, Consumer Engagement, and issues mitigation initiatives for large global clients.

 

Delicia started her public relations career at the Singapore Tourism Board, building marketing communications campaigns in support of the Board’s economic objectives. Prior to joining STB, she was with Singapore Health Services, where she drove branding and marketing efforts as well as Crisis Communications during the SARS outbreak. 

 

Delicia also spent three years honing her storytelling skills in producing digital lifestyle news content for Singapore’s national newspaper, The Straits Times.

Delicia graduated with a Bachelor of Arts (Distinction) in Media Studies from RMIT University in Melbourne, Australia.