Zuber Mohammed is the Global Head of Consumer Marketing for TikTok, where he leads all marketing efforts for TikTok globally, with the goal of growing the brand and user-base by driving brand love, adoption, engagement and loyalty for TikTok.

With over two decades of experience, Mohammed has held leadership roles at Razer, Google, McKinsey & Co., and Procter & Gamble. He has an MBA with honors from Harvard Business School and a Bachelor's degree in technology from the Indian Institute of Technology (IIT), Mumbai.