Embodying Cultural Synergy: Thomas Widdershoven on Driving Creative Industries

Join Thomas Widdershoven, co-founder of Thonik, as he reveals how the fusion of graphic design, art, and culture can drive the creative industries forward. In his keynote, Widdershoven will explore Thonik’s innovative approach to integrating graphic design into cultural contexts at notable venues like the Power Station of Art and M+. He’ll discuss the concept of "supergraphics" from Thonik’s Amsterdam studio and share insights inspired by France's Centre Pompidou. Additionally, he will highlight the studio’s work with FILA, demonstrating how cultural elements can enhance brand identity and contribute to economic growth through creative collaboration. Don’t miss this opportunity to discover how design can be a catalyst for cultural synergy and economic vitality in the creative sector.