Join Guy Salter for an insightful fireside chat with Christopher Owen as Salter analyses the downturn in the luxury sector that until recently was riding high. Once thriving, the industry now faces a near universal slump in sales and sentiment — what's behind this dramatic shift? 

Salter will examine why some brands continue to thrive while others falter, and if luxury is confronting a structural challenge that could reshape its future. Are consumers losing interest in high-priced goods, or are they simply redirecting their spending towards experiences like travel and wellness? With a focus on creativity, craftsmanship, culture, and the changing role of online and physical spaces, influencers and media. Salter will explore how luxury can adapt to changing consumer preferences and what this means for the industry's future. Don’t miss this opportunity to gain valuable insights into the evolving landscape of luxury and also its wider relevance for consumer brands in general, the creative & cultural sector, as well as national branding and soft power.