Dr Zeng Xi, a specialist in contemporary art and cognitive science, holds a Ph.D. from the University of Barcelona. He serves as Senior Advisor at the Royal College of Art, Professor at IED (Istituto Europeo di Design), and Distinguished Professor at the China Academy of Art. Forbes recognised him as one of the Top 10 Designers in the Mainland in 2022.

As Senior Director of Product and Design at ByteDance, and formerly at OnePlus and OPPO, Dr Zeng has spearheaded the development of innovative products reaching over 100 million users globally. His notable projects, including the ByteDance AI Companion, OPPO ColorOS, OnePlus Concept One, and OxygenOS, have garnered more than 10 prestigious global design awards such as the Red Dot Design Award and iF Design Award.