Julie Matikhine has over 25 years of experience in brand strategy. She began her career in major communication groups such as Havas and TBWA. In 2011, she established her own consulting firm and has worked with brands like BMW, IKEA, and adidas.

In 2018, Matikhine joined the Organising Committee of the Olympic and Paralympic Games to bring her expertise to crafting an unparalleled global brand. Alongside her professional career, she is a high-level athlete and competes in show jumping in numerous international competitions.