After more than four decades working at the Department for Business and Trade to support UK companies in the creative industries, Richard Parry is now a consultant at Experience On Main Street (EOMS). EOMS is a concept created by Parry designed to help streets, districts, towns and cities recover from a drop in footfall caused by the pandemic that changed work and travel behaviors. More recently, he developed CARE – an infographic designed to help with the navigation of placemaking issues. Parry has worked in the USA, Europe, the Gulf and Asia. He has a special affection for Hong Kong, where he has both British and Chinese relatives.