Xiaobi Iris Pan is a Silicon Valley-based designer, artist and technologist working at the intersection of art, technology and design. She experiments with emerging technologies such as XR, AI, and speculative designs to create first-of-its-kind experiences and "beings" that bridge the digital world with the physical. Ultimately, she hopes to contribute to a future where technology is used as a force for connection and enlightenment.

Pan has been the inventor of “Love Cassette”, the very first sound wave interactive installation visited by over 1 million participants, the app that promises to plant 100 million trees on our planet by 2025, and a series of industry-leading new technology products and experiences. She has received international design awards and has been a jury member for more than 20 global design awards including SF Design Week Awards, IxDA Interaction Awards, Australian Good Design Awards.

Currently as Lead Designer at Amazon, Pan is dedicated to using Augmented Reality and Artificial Intelligence technologies to revolutionise the consumer experience for business and social good. She has been invited to top conferences like IEEE Games, Entertainment, Media Conference (IEEE GEM), universities including Harvard, Yale, Pratt, Northeastern, IIT, as well as companies such as Apple Inc..