As the Lead Designer at Amazon, specializing in XR and AI applications, Xiaobi Iris Pan's work epitomizes the fusion of technology and design. In her keynote, she will illuminate how XR, AI, and other emerging technologies serve as tools for Future Storytelling. She will share visionary insights on leveraging these innovations to elevate customer experiences and foster deeper engagement for brands like Amazon, drawing from her impactful collaborations with Mastercard and other notable projects.